Privacy Policy

At Chalkboard, we respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, store, and share personal information when you visit thechalkboard.co.uk, contact us, create an account, or purchase products from our store.

This policy is intended to provide clear information about our privacy practices and your rights under applicable UK data protection laws.

Information We Collect

Depending on how you interact with our store, we may collect information such as:

Your name
Billing and delivery address
Email address
Telephone number
Order and transaction details
Products purchased or viewed
Account information
Communications with our customer support team
Returns and refund information
Device and browser information
IP address
Website activity and interactions
Cookie and similar technology data

Payment information may be collected and processed securely by the payment providers available through our checkout. We do not need to directly store your complete payment card details in order to process your purchase.

How We Collect Information

We may collect personal information:

Directly from you when you place an order
When you create or use an account
When you contact customer support
When you request a return or refund
Automatically when you browse our website
Through cookies and similar technologies
From payment, delivery, ecommerce, fraud-prevention, analytics, and other service providers where necessary to operate our store

How We Use Your Information

We may use personal information to:

Process and fulfil orders
Process payments
Arrange shipping and delivery
Provide order confirmations and updates
Handle returns and refunds
Respond to customer enquiries
Provide customer support
Maintain and improve our website
Detect and prevent fraud or misuse
Protect our customers and business
Maintain appropriate business and transaction records
Comply with applicable legal and regulatory requirements
Send marketing communications where permitted and in accordance with your preferences

Lawful Bases for Processing

Under UK data protection law, we process personal information only where we have an appropriate lawful basis.

Depending on the circumstances, this may include:

Contract: Where processing is necessary to fulfil an order or take steps requested by you before entering into a contract.

Legal obligation: Where we need to process or retain information to comply with applicable laws.

Legitimate interests: Where processing is reasonably necessary for our business operations, such as fraud prevention, security, customer service, and improving our services, provided those interests are not overridden by your rights.

Consent: Where we specifically ask for your consent, such as for certain marketing or cookie activities. Where processing relies on consent, you may withdraw it where applicable.

How We Share Personal Information

We may share personal information with trusted third parties where reasonably necessary to operate our business and provide our services.

These may include:

Ecommerce and website service providers
Payment processors
Shipping and delivery providers
IT and hosting providers
Customer service providers
Analytics providers
Fraud-prevention and security providers
Professional advisers
Government authorities, regulators, courts, or law-enforcement bodies where disclosure is legally required

We do not sell your personal information simply for monetary payment.

Payments

Payments made through our website may be processed by third-party payment providers.

These providers may collect and process payment information in accordance with their own privacy policies and applicable security requirements.

The payment methods available to you may vary depending on your location, device, and checkout configuration.

Cookies and Similar Technologies

Our website may use cookies and similar technologies to operate essential website functions, remember preferences, understand website performance, improve the shopping experience, and support advertising or analytics where permitted.

Where required by applicable law, non-essential cookies will be used based on your consent.

Please see our Cookie Policy for additional information about how cookies are used.

Marketing Communications

Where permitted, we may send you information about products, promotions, or other updates.

You can unsubscribe from marketing emails by using the unsubscribe option provided in those communications.

Unsubscribing from marketing does not prevent us from sending essential transactional communications, such as order confirmations, shipping updates, or messages concerning your account or purchases.

Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including fulfilling orders, maintaining appropriate business records, resolving disputes, preventing fraud, and meeting legal, tax, accounting, or regulatory obligations.

Different categories of information may therefore be retained for different periods.

International Data Transfers

Some service providers that support our website and business operations may process information outside the United Kingdom.

Where personal information is transferred internationally, we take appropriate steps, where required, to ensure that applicable safeguards are in place.

Data Security

We use reasonable administrative, technical, and organisational measures designed to protect personal information against unauthorised access, loss, misuse, alteration, or disclosure.

However, no internet transmission or electronic storage system can be guaranteed to be completely secure.

Your Privacy Rights

Depending on the circumstances and applicable UK data protection law, you may have rights including the right to:

Request access to your personal information
Request correction of inaccurate information
Request deletion of personal information in certain circumstances
Request restriction of processing
Object to certain processing
Request data portability where applicable
Withdraw consent where processing relies on consent

Certain rights are subject to legal conditions and exceptions.

To exercise a privacy right, contact us at help@thechalkboard.co.uk. We may need to verify your identity before completing certain requests.

Children's Privacy

Our products may be intended for children, but our website and purchasing services are intended to be used by adults or by individuals who have appropriate permission from a parent or legal guardian.

We do not knowingly seek to collect personal information directly from children where parental or guardian involvement is required by applicable law.

If you believe a child has provided personal information to us inappropriately, please contact us.

Third-Party Links

Our website may contain links to third-party websites or services.

We are not responsible for the privacy practices of independent third parties. We recommend reviewing their privacy policies before providing them with personal information.

Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes to our services, business practices, technologies, or legal requirements.

When changes are made, the updated version will be published on our website with a revised “Last Updated” date.

Complaints

If you have concerns about how we handle your personal information, please contact us first so that we can review your concerns.

You may also have the right to lodge a complaint with the UK Information Commissioner's Office (ICO) or another applicable data protection authority.